ABOUT YOUR BUSINESS
What does your business / product do?
What problem do you solve for your customers?
Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
Is there a unique story behind your business or business name or logo?
Share 5 adjective or words that best describe your company.
ABOUT YOUR CUSTOMERS
Describe your ideal customer
What is the primary message do want to convey to your customers
Share 5 adjective or words that best describe your ideal customer
ABOUT YOUR BRAND IDENTITY
What is the purpose behind this comapny? Why now?
If you have an existing brand/identity, why isn’t it working for you?
Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity?
Please share 3 links of brand whose brand identity inspires you. What do you like best about them?
Please share 3 brands/logos that you thought were weak, and what made you feel that way?
Using 5 adjectives or short phrases, describe your brand’s desired look and feel.